The Psychology Behind a Fully Gamified, Community-Driven NFT Reveal

Ultimately, NFTs are supposed to offer a way for a company or brand to build a stronger community around their name – but as Web3’s Nicole Behnam so eloquently put it during her panel at NFT LA with Impact Theory’s Tom Bilyeu – there’s a difference between having an “audience” and having a “community.”

Many of the success stories in the NFT space revolve around NFT mints that have sold out within minutes or even by day’s end. Yet, the dogmatic perspective of a company or brand simply announcing the mint date and praying its community jumps on it so that it immediately sells out, is a wishful security net that only serves to stifle the innovation required to fully build out the Web3 and NFTs.